FUNCTIONALITIES

You have access to the widest range of tools available on the market to discuss, probe, test, track, co-create, observe and analyze the attitudes, behaviors and perceptions of all your members, and also to enhance their creativity.

Discuss

The Krealinks platform allows you to engage discussions in many different ways with many different tools: COMMUNITY / TOPIC –  MOBILE COMMUNITY – VIDEO RECORDING & TRANSCRIBE – AUTOMATIC TRANSLATION – TEXT CHAT – VIDEO CHAT …

DISCUSSIONS WITHIN A COMMUNITY

It is very easy to start a discussion on various modes (individual, collective, collective after first answer), with all your participants or only with selected sub-groups of participants. Tools are available to help you organize your topics per category/theme, per date or per activity type.

You have access to dashboards that  you can download, giving you an overview on global activity : keywords, mood boards, activity levels, top discussions, top participants …

DISCUSSIONS WITHIN A TOPIC

Participants, moderators and observers can discuss in a private or collective mode.

 

All participants can share any type of content within a topic : pictures, videos, sounds, office documents (Word, Excel, PowerPoint, Pdf …), as well as any links …

You also have access to specific dashboards that you can download for each topic: keywords, mood board, top comments, active participants, non active participants (that you can follow up on) …

DISCUSSIONS IN MOBILITY

Your platform is mobile responsive and allows all your members to access it 24/7 from any tablet or smartphone

Smartphone use also allows to engage your participants in field missions: reports, self-reporting at home, in the kitchen, in a shop, at a competitor’s point of sales, etc…

 

 

RECORD, TRANSCRIBE & TRANSLATE A VIDEO

Your participants can record their comments directly in video format from their laptop or mobile device.

The video is then automatically transcribed and can also be translated automatically with our automatic translation tool.

 

 

AUTOMATIC TEXT TRANSLATION

You have access to a solution for automatic translation of the text contents posted on your platform.

Thus, you and your clients have the ability to follow the discussions of your participants on all your communities, without linguistic barrier, and even to post contents which can be automatically translated on the platform.

 

TEXT CHAT

At any time, you can launch TEXT CHAT focus groups to enable synchronous discussions with your participants.

You have access to an interface to :

  • Create and manage all your chats,
  • Discuss with participants,
  • Discuss privately between moderators and observers,
  • Upload and publish any type of digital content,
  • Download discussions at any time…

VIDEO CHAT

At any time, you can also launch VIDEO CHAT sessions.

The video chat allows you to exchange synchronously through webcam with all the participants.

Beyond that, on the same principle as the TEXT CHAT, you have features to exchange privately between moderators and observers, share all types of documents with all participants…

 

Test & Co-Create

The Krealinks platform allows you to test your Mix Marketing and Co-Create new concepts in many different ways with many different tools: HEATMAP – AUDIO AND VIDEO TRACKING – MAP AND COLLAGE – UX TESTING – CHRONO TESTING – DRAWING …

HEATMAP

You will be able to test your concept images

Your participants will be able to select areas on your concept and leave positive, negative comments to help you better understand their perceptions.

 

 

 

 

AUDIO & VIDEO TRACKING

You will be able to test your sound and video media.

Your participants can leave comments at any time within the audio/video and an interactive TimeZone allow you to follow their entire perceptions.

 

 

 

MAP & COLLAGE

You will be able to engage participants in the creation of collages of any kinds..

You can select a background of your choice (matrix, table, graph …) and ask your participants to position as they see fit visuals that you will have previously made available to participants.

 

 

 

UX TESTING

This function, developed in collaboration with our partner UserZoom, will allow you to test the user experience on your websites and digital applications.

You will be able to test qualitatively and quantitatively all your interfaces:

Evaluate and measure the overall experience, validate the architecture, navigation and taxonomy of your interface, track perceptions and navigation through the combinations of intelligent solutions, video and powerful data processing tools.

CHRONO TESTING

This function will allow you to test your projects under specific viewing conditions:

Customization of the number of times and of the duration of visualization of your media

You will be able to test your packages, your new communications and other marketing tools with your consumers in real-world like conditions…

 

 

DRAWING

Your participants will be able to use their creative talents to create drawings.

You have access to a wide range of tools for drawing, coloring, inserting text or images…

 

 

 

 

Measure

The Krealinks platform allows you to create mini polls and elaborated polls in yout communities: MINI POLLS – ELABORATED POLLS (Powered by Qualtrics or Survey Monkey) …

MINI POLLS

You can launch at any moment mini polls for all participants or specific sub-groups of participants. You have access to:

  • An interface to create and manage all your mini-polls,
  • Various tools to manage the aspect of your polls and their visibility mode: as a left module (quiz), as a central page, as a light box, visible to all or to specific sub-groups of participants…
  • Functionalities that allow you to see the polls live results per question or respondents and to extract results…

ELABORATED POLLS

You already have a survey solution or you want to have access to a specific or new survey solution?

No worries, Krealinks – WAC is an open architecture platform that allows us to integrate your technologies into our applications.

Krealinks has already established specific partnerships and specific solutions with QUALTRICS and SURVEY MONKEY…

 

Customize

The Krealinks platform allows you to customize  all parts of your community project:  MISSIONS – GRAPHISM & DESIGN – GAMIFICATION RULES – OPTION TOOLS …

CUSTOMIZE YOUR PLATFORM

Your interface allows you to easily set the characteristics of your platform:

  • Parameters of your mission
  • Mission description for the participants
  • Gamification rules
  • Graphic customization of the platform
  • Optional modules
  • Topic categories…

Manage

The Krealinks platform allows you to have total control over the management of your community: MEMBERS –  GAMIFICATION – TOPICS & DISCUSSIONS – AUTOMATIC MODERATION SYSTEM – NOTIFICATIONS & ALERTS – PERSONAL SPACE …

MANAGEMENT OF THE MEMBERS

You have total control over the management of the participants in your community. As such, you can:

  • Invite participants in 1 click and follow up previous invitations,
  • Follow the participants engagement level, accept or refuse members, and assign automatically specific roles : Participants, Observers, Recruiter, Moderators …
  • Create and manage sub-groups of participants, and contact them on an individual or collective basis,
  • Search your participants database according to various specific criteria …

MANAGEMENT OF THE GAMIFICATION

Your interface enables you to manage your gamification program for your participants:

GAMIFICATION PLAN : You have the possibility to set up different types of incentives to be awarded to your participants (gifts, gift vouchers, points, etc.)

TRACKING + SCORING + ALLOCATION : The platform tracks all the activity of the participants, performs a qualitative and quantitative scoring of the members activity and offers you a ranking of the best contributors that you can review and change if needed, so you can then automatically assign winnings to your members.

 

 

 

MANAGEMENT OF THE DISCUSSIONS

You have full control and total autonomy over the management of conversations within your communities. You can:

  • Create topics according to various conversational protocols,
  • Perform mass actions on topics,
  • Follow the activity level of each topic,
  • Search specific data according to specific criteria: Keywords, Participants’ Profile having posted a topic, Publishing date, role, sub-group or status of members having posted a topic …

AUTOMATIC MODERATION SYSTEM

We offer you an automatic solution to help with moderation and spam management for large communities:

  • Our AMS (Automatic Moderation System) is a way of dealing with spam in an aggregate, crowd-sourced spam-fighting tool.
  • Each time someone posts a comment in our community, the AMS checks it against all the comments in the database. If it’s a spam, it’s deleted and added to the database so the pool of spam comments widens, making KREALINKS AMS increasingly effective over time.

NOTIFICATIONS & ALERTS

You have access to an interface to manage your alerts and notifications:

Whatever your role is on the platform (participant, moderator, observer …), you have access to a tool that helps manage your alerts and notifications so as not to lose anything or forget about what is happening in your community.

 

 

 

 

 

PERSONAL SPACE

Each participant has a personal space called « My profile » in  which he will able to qualify his profile according to various criteria.

Her/his personal space is also customizable. She/he will find here tools to: Follow the different planned community events, Follow all his/her conversations, Follow all his/her notifications, contacts, exchanges and follow up by emails with the Community Managers …

Each member has specific rights and functionalities depending on its role in a mission: Participant, Recruiter, Observer, Moderator, Administrator.

 

Analyze

You have access to a large range of tools to analyse the activity of your community: DASHBOARDS – DATA TAGGING – DATA EXPORT – AUTOMATIC TEXT ANALYSIS – AUTOMATIC PICTURE ANALYSIS …

DASHBOARDS

You have access to a wide range of dashboards to monitor the activity of your community, throughout your platform, on a category of topics or on a detailed topic

 

 

 

 

 

DATA TAGGING SYSTEM

At any time, you can tag all types of content (a topic, a comment, a portion of text within a comment, etc.).

Each moderator can then find all his tagged contents filtered by tag to optimize his analysis time and illustrate his renderings with formidable verbatim’s…

 

 

 

DATA EXPORT

At any moment, you can extract targeted datas from the conversations. You can:

  • Select one or many topics according to various criterias,
  • Select one or many members according to various criterias,
  • Extract and export the select datas in various formats :
    • Export all pictures and attachments within the selected conversations,
    • Export in Excel or Pdf format,
    • ™Export per user, per topic or all …

AUTOMATIC TEXT ANALYSIS

Our solution reveals the structure and meaning of text by offering powerful machine learning models.

You can use it to extract information about people, places, events and much more, mentioned in the posts of topics and comments of the participants. You can use it to understand sentiment from conversations happening in your community.

 

 

AUTOMATIC PICTURE ANALYSIS

Our solution enables to understand the content of an image by encapsulating powerful machine learning models.

It quickly classifies images into thousands of categories (e.g., « sailboat », « lion », « Eiffel Tower »), detects individual objects and faces within images, finds and reads printed words contained within images.

 

Contact us

Krealinks

NEW YORK

The Seagram Building
375 Park Avenue
New York, NY 10152
USA

Krealinks

LONDON

122 Leadenhall St
City of London
EC3V 4AB
United Kingdom

Krealinks

PARIS

Head Office
34 boulevard des Italiens
75009 Paris
France

Krealinks

HONG KONG

Hong Kong Club Building
1 Jackson Road
Central
Hong Kong